Your identity is the foundation of your brand. It inspires the design of every piece of web or print you have. The same concept, color and type must be used in your entire brand as it is used in your identity. This makes your identity the most important element in your brand.
Here at Propel, we recognize what makes a successful identity – simple, succinct, compact, methodical, and meaningful.
We also know what it takes to accomplish it. Our strategy is based on critical research and case study, creative brainstorming, problem solving, detailed refinement, and careful branding guidelines.