Over the past 5 years we have been working with the small rural town of Aridagawa, Japan to help develop ideas to revitalize the town. Our work began with a series of community engagement workshops and led to the renovation of an old nursery school building into a new commercial and community hub. Over the past couple of years this work has started bearing fruit, with new businesses moving into the renovated school building, and new young people moving to the town. This all came together in July for the first Nom Nom Beer garden event, celebrating all of the new businesses.
One of these businesses, NomCraft Brewing, was a direct result of the community work we did. A couple of Americans heard about the efforts in Aridagawa to revitalize the town and contacted us about moving there to start a NW style craft beer brewery. They partnered with some of the local town residents and local business owners and after a year or so of work, they finally got the brewery up and running!
We returned to Aridagawa in the heat and humidity of early August to check in on the progress and attend the opening event for the Nomcraft Brewery. It was an amazing event and it was an incredible feeling to reconnect with all of our friends there, and see the community gather around this new business and the Living Room project as a new social hub for the town. The slideshow above gives a glimpse into the first event that will now be a monthly occurrence. We encourage everyone to travel to Aridagawa to check it out and taste all the beers!